I did not attend the first e+e session due to being on a work placement.
Dominique added me to a facebook group and explained what happened in the lesson and shared her notes.
For the next lesson we were suppose to answer this question:
What are some innovative recent examples of brand interacting with their audience? Come back with some interesting examples.
Dominique first posted this link http://www.youtube.com/ninjaunboxing2
We discussed more interesting ideas for product interactivity with its audience
I mentioned the Nissan Exhibition inside the o2. It shows off new cars and at the same time allows the users in the exhibition to play quizzes or have photos taken with parts of the exhibition. All information from that day gets kept on a barcode that is given when you enter the exhibition, and users can go onto the Nissan website and view their day in the exhibition.
We also discussed interactive narratives, and how they could be used to advertise for companies. I used this www.nomimes.com as an example to explain the concept. A game that the audience can play at home using a phone, email, youtube and webpages. It takes about 20mins to complete and is very fun from the audiences perspective. That example in particular was an advertising campaign for a company who makes online narrative events.
